Medulla Communications Pvt. Ltd., one of the world's most awarded healthcare advertising agencies, has announced its expansion into Singapore, establishing a strategic hub to serve the Asia-Pacific region. Known for its expertise in solving healthcare challenges over 15 years, Medulla is looking to create a new super-specialist category as the first digital healthcare advertising agency in Asia.
Medulla is one of the rare healthcare-specialist agencies to win the world's biggest awards for both creativity and marketing effectiveness, including Cannes Lions and Effies. This reinforces Medulla's commitment to delivering comprehensive healthcare marketing services across the region, spanning brand strategy, 'brand love' campaigns, performance marketing, healthcare professional communications, CRM, patient support programs, and targeted digital campaigns.
"We've spent 15 years understanding and addressing the world's healthcare challenges, working with brands in APAC through our global team. With our proven healthcare communication capabilities, we're well-positioned to create meaningful impact across the region," said Praful Akali, Founder and Managing Director of Medulla Communications.
Leading Medulla's APAC operations as Managing Partner is Taffy Ledesma, a seasoned executive with extensive experience across healthcare, FMCG, and agency leadership. Taffy's career began client side, working with Johnson & Johnson, Mead Johnson, and Unilever, before he transitioned to agency leadership roles—including Managing Director at DDB Indonesia and Country Head for Indonesia at Hello Health Group.
Taffy added, "My experience on both the client and agency sides of healthcare puts me in a strong position to be a true partner to our clients, ensuring their products and services reach the people they are intended to serve. My focus is on driving commercial effectiveness—and that's what true partnerships achieve."
Medulla has partnered with some global companies including Pfizer, Novartis, Ferring, Mylan, Braintap, and more. Medulla is poised to further its mission of delivering transformative healthcare marketing solutions across new frontiers.
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