Vitality Teams Up with Google to Introduce Vitality AI for Personalized Health Insights

November 05, 2025 | Wednesday | Business Deal

Insurance leader Vitality and Google today announced a global partnership to launch Vitality AI. This new platform will integrate Google Cloud's advanced AI and data analytics, with Vitality's vast health datasets and behavior-change expertise, to transform how millions worldwide understand and manage their health. The launch of Vitality AI has the potential to transform the health and life insurance sectors globally.

As part of the partnership, Google's AI tools will be applied to Vitality's diverse range of health and lifestyle data to provide a more accurate understanding of an individual's health and lifespan factors. Through this, Vitality's customers will receive personalized, actionable insights, which are tailored to each individual's unique health, lifestyle, and key risk factors, to help reduce illness and extend healthy years. These recommendations include lifestyle choices like physical activity, sleep, screenings, and wellness coaching.

To provide this tailored and personalized information to customers, Vitality's AI platform will use Google Cloud's Vertex AI platform and Gemini models, integrating them with Vitality's extensive health and lifestyle dataset. Vitality's de-identified dataset comprises more than 2,800 dimensions, such as lifestyle behaviors, health data, clinical risk, and propensity for incentives that drive behavior change.

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