Malaysia Healthcare Travel Council (MHTC) and Malayan Banking Berhad (Maybank) formalised a multi-year strategic collaboration to bring the Malaysia Healthcare ecosystem closer to Maybank customers across ASEAN.
The collaboration brings together MHTC's medical tourism ecosystem and Maybank's regional network and customer reach, creating additional ways for customers and families to access healthcare and wellness information, relevant ecosystem opportunities, and supporting services. It also supports MHTC's broader efforts under its "Healing Meets Hospitality" proposition.
Through this collaboration, MHTC brings together the country's healthcare expertise, member hospital network, and industry ecosystem, while Maybank supports customer engagement through its regional presence and customer touchpoints. Together, the organisations aim to create a more connected pathway between customers across ASEAN and Malaysia's healthcare ecosystem.
"Malaysia has built a strong healthcare ecosystem, and the opportunity now is to make that strength more accessible to people across the region," said Dato' Suriaghandi Suppiah, Chief Executive Officer, Malaysia Healthcare Travel Council. "MHTC brings the national healthcare mandate, the healthcare ecosystem and the connections across our member hospitals, while Maybank brings an established regional network and trusted customer relationships. This collaboration allows us to extend the reach of Malaysia Healthcare and create a more practical, customer-ready proposition across ASEAN. In simple terms, MHTC opens the destination. Maybank opens the door," he added.
At the centre of the collaboration is Maybank's regional healthcare and wellness initiative, a customer proposition that will be progressively developed with MHTC and rolled out across participating markets.
"Across ASEAN, our customers lead increasingly mobile lives, with needs and priorities that extend across markets. With a banking network spanning ten ASEAN countries, Maybank is well-positioned to meet these evolving needs in ways that go beyond traditional banking. This collaboration with MHTC is one example, connecting our customers and their families across the region with Malaysia's healthcare travel ecosystem. By building partnerships around real customer needs, we continue to bring our purpose of humanising financial services to life," said Syed Ahmad Taufik Albar, Group Chief Executive Officer, Community Financial Services, Maybank.
The collaboration will be progressively activated across selected ASEAN markets, building on initial engagement in Cambodia, with Indonesia, Philippines and Singapore also identified as priority markets. While Maybank's regional healthcare and wellness initiative is retained as the common platform, activations will be tailored to local customer needs and applicable requirements.