Senior Brand Manager

Description

• Demonstrates strong customer focus, product life-cycle management (from product/indication launches to Loss of Exclusivity (LOE) planning), Therapeutic Area (TA) knowledge and competitive understanding

• Validates corporate IBP & identifies any required strategic deviations

• Translates global strategy & develops an aligned omnichannel plan to deliver on local needs

• Leads development of ICPs for target customer segments to achieve strategic & commercial objectives as well as exceptional customer experience

• Works with Analytics & Insights business partners to Ensure voice of the customer is part of the strategy & execution and includes customer needs early to create positive customer experiences

• Identifies all relevant customer touch-points and ensures tactics are aligned with customer preferences and channels to create meaningful engagements

• Collaborates with all cross functional TA partners to ensure customer journeys and campaigns are integrated across brands, functions and channels

Marketing, Omnichannel & Digital Savvy:

• Proactively develops & implements omnichannel campaigns based on customer engagement preferences, customer needs & commercial objectives. This includes the development, & approval of content in all assets to be used for the omnichannel campaigns including for the customer-facing team (eg. print promotional materials, Closed Loop Marketing (CLM) shows, Veeva suggestions, Follow-up email (FUeM) templates/fragments, live/web promotional meetings/events etc.)

• Responsible for leading the development and approval of all digital assets to support digital campaigns (eg. head office driven, paid digital and social media, Boehringer websites, 3rd party websites, HQ/3rd party email campaigns, apps, podcasts, chatbots, and other digital channel options

• Works with Omnichannel Manager to ensure digital campaign alignment with earned media strategies and plans

• Assists in UAT testing of all digital assets in campaigns and participates in rapid evaluation and optimization activities post campaign launch

• Explores opportunities for innovation within the existing channels as well as new channels

• Works with the cross-functional partners to ensure the integration of the customer experience across channels and brands

• Cascades learnings to accelerate development of collective digital savvy

Qualifications

Highest qualification: University

• Minimum bachelor's degree

• At the "proficient level" in all or most of the Marketing Value Principles (MVP) core competencies including: Customer Focus, Market/Business Insights, Executional Excellence, Communication, Coaching, Strategic Mindset, Digital Savvy

• Ideally 7+ years experience in the pharmaceutical industry (sales, access and/or associated functions such as medical affairs), including 3+ years experience in pharma marketing

• Oncology experience is strongly preferred

• Launch experience is preferred

• Experience working directly with digital partners and/or experience with ICP, omni- channel, digital and content creation

• Experience in working with forecasts

• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred

• Experience managing all product lifecycle phases. Product/indication launch experience strongly preferred

• Demonstrated cross-functional project and team leadership skills

• Demonstrated ability to manage budget and resources, cross-functionally