Marketing Manager

Description

• Develop and lead the overall brand strategy and annual Integrated Customer Plan (ICP) for the SMA and ALS portfolio, in close collaboration with cross-functional partners, to drive sustainable business growth and improve patient outcomes.
• Translate regional and global strategic priorities into locally relevant marketing plans, ensuring alignment with Korea market dynamics, customer needs, competitive landscape, and affiliate objectives.
• Design, execute, and continuously optimize commercial tactics, promotional materials, multi-channel campaigns, and HCP engagement programs in accordance with local regulations, industry codes, and company compliance standards.
• Generate and apply market, customer, patient, and competitive insights through data analysis, field feedback, and market research to identify business opportunities, unmet needs, and strategic priorities.
• Lead product performance tracking, including development of KPIs, dashboards, and metrics to evaluate tactical execution, campaign effectiveness, market uptake, and business impact.
• Develop financial forecasts, contribute to long-range planning, and manage the annual marketing budget to ensure efficient resource allocation and disciplined execution of brand priorities.
• Partner with sales, medical, value & access, corporate affairs, regulatory, and other cross-functional teams to ensure integrated execution, competitive readiness, and consistent customer-facing communication.
• Develop and deliver product, disease-area, campaign, and message training for the sales force and relevant affiliate teams to strengthen executional excellence and field readiness.
• Build and maintain effective, compliant relationships with key medical experts, HCPs, patient-related stakeholders, and external partners to support disease awareness, appropriate product understanding, and patient-centered care.
• Plan and execute offline and digital customer engagement activities, including advisory boards, symposia, educational meetings, and other HCP programs, ensuring high-quality delivery and measurable impact.
• And other job duties that may be assigned from time to time.

Qualifications

Highest qualification: University

• Bachelor’s degree or above, major in biology, chemistry, pharmacy, life science is preferred.
• Minimum of 8 years of relevant experience in the pharmaceutical, biotechnology, or healthcare industry, including at least 3 years of hands-on marketing experience as a brand owner or product/portfolio lead.
• Experience in rare disease, neurology/CNS, specialty care, or highly specialized therapeutic areas is preferred.
• Strong marketing capabilities, including market and customer insight generation, strategic planning, segmentation and targeting, tactical execution, financial acumen, and performance tracking.
• Demonstrated experience in new product launches, new indication launches, lifecycle management, or market-shaping initiatives is preferred.
• Understanding of market access, reimbursement dynamics, and patient access considerations in Korea is preferred.
• Ability to translate scientific, clinical, market, and customer insights into actionable marketing plans and execute promotional, HCP, sales training, and omnichannel engagement activities in a compliant and business-impactful manner.
• Creative, innovative, bold, and entrepreneurial mindset, with agility and accountability to operate effectively in a fast-changing environment, be willing to work in a startup firm.
• Strong communication, presentation, stakeholder engagement, and influencing skills, with the ability to build effective relationships and influence without authority across KME/HCP, external stakeholder, sales force, and cross-functional networks.
• Fluency in both Korean and English, with strong verbal and written communication skills.
• Proficiency in standard business software and digital tools, including Microsoft Office applications.
• High ethical standards and commitment to full compliance with the Biogen Code of Business Conduct, company policies, industry codes, and applicable local regulations.