Marketing Specialist

Description

• Directs the development of company market requirements for specific product(s) or product line(s).
• Leads and coordinates product planning, product launches, product management, market development and market research activities.
• Interacts directly with product managers to identify new marketing opportunities.
• Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
• Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.
• Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
• Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

Qualifications