Sr. Marketing Specialist

Description

• Reporting to the BioPharma Systems Marketing Manager, you will analyze market trends by demonstrating market intelligence and conducting both primary and secondary research to collect data.
• Plan and complete marketing strategies to drive commercial excellence. Identify end-customer needs and generate fact-based insights, ensuring launch excellence through data-driven decision-making and cross-functional alignment.
• Lead company-organized seminars and external exhibitions to strengthen premium brand positioning. Improve impact through strategic program planning and flawless execution.
• Develop and execute account-based marketing strategies for key biopharmaceutical customers, including Biologics, CDMO, Biosimilar, Vaccine, and HA filler companies. Build strong, cross-functional relationships across procurement, manufacturing, and R&D, and deliver tailored BioPharma Systems solutions to support customers’ new project development needs.
• Develop account-based marketing strategies with key customers for balanced, predictable, and profitable growth.

Qualifications

• Preferred MNC pharma/Medical device marketing experience or local pharma overseas marketing experience (Business Development experience will be plus)
• Capability to interpret various market insights and develop effective business strategies
• Bachelor of Science or Bachelor of Engineering (Biochemistry, Biomedical Science, Chemical/ Biological/ Biomedical Engineering) preferred but not limited
• Understand trend of healthcare industry and process of pharma life cycle management
• Strong presentation skill, MS office skill
• Fluency in written and spoken English required
• 7–14 years in healthcare industry marketing