Vice President, Marketing

Description

Vice President of Marketing will build and lead a high-impact marketing function that that drives measurable pipeline growth, conversion, and revenue impact. S/he is responsible for positioning marketing as a core contributor to business performance through demand generation, market influence, and strategic growth initiatives.

The Vice President, Marketing will establish the strategy, structure, and operational discipline needed to create a scalable inbound engine, strengthen outbound effectiveness, and ensure marketing’s contribution to revenue is visible, measurable, and defensible. Success in this role requires the ability to build market credibility and brand equity while developing the infrastructure, processes, and performance standards that withstand scrutiny from executive leadership, the board, and external stakeholders

Qualifications

• 15+ years in B2B marketing, with a minimum of 4 years leading a full marketing function with P&L accountability.
• Experience in life sciences, clinical research, pharmaceutical services, or a similarly complex, relationship-driven, scientifically grounded B2B services environment, strongly preferred and will be weighted heavily
• Demonstrated experience in a PE-backed or investor-backed environment, with direct exposure to the commercial rigor that comes with external investor scrutiny, due diligence processes, board-level reporting, and building marketing infrastructure that holds its value under examination
• Proven track record of building and scaling inbound and outbound demand generation simultaneously, candidates who have done one but not the other will not be the right fit
• Experience leading marketing through significant organizational change, acquisition integration, brand consolidation, major service or product launches, or rapid commercial scaling
• Track record of building marketing organizations from scratch or from a low base, this role is about building, not maintaining
• Experience presenting marketing strategy and performance to board-level stakeholders, and doing so in commercial language rather than marketing language
• Full-funnel commercial fluency, genuinely capable across brand, demand generation, content, digital marketing, and marketing operations, with no significant blind spots
• HubSpot expertise, not just awareness, but deep working knowledge of how to build it as a commercial system including attribution, lifecycle management, and reporting
• Digital strategy, a working understanding of SEO, SEM, paid social, conversion rate optimization, and website strategy as interconnected commercial levers
• Pipeline attribution, has built or significantly contributed to a marketing attribution model that was used to make real resource allocation decisions
• Data literacy, reads dashboards, interprets conversion data, and makes resourcing decisions based on evidence rather than instinct
• Excellent communicator, can write a compelling strategic brief as fluently as they can present to a board, and can adapt between audiences without losing clarity or credibility
• Budget management, experienced managing and optimizing a meaningful marketing budget against commercial targets