Marketing Manager

Description

• Support the development of annual marketing plans and overall business strategy
• Conduct market research to analyze customer needs, competitive landscape, and growth opportunities
• Manage portfolio performance, including sales, gross profit, and marketing spend ROI
• Partner cross-functionally with sales, medical, and market access to shape strategy and execution
• Lead brand awareness initiatives across digital, social, and commercial channels
• Track and report campaign performance against defined KPIs
• Execute brand strategies and marketing programs aligned to the 4Ps (product, price, place, promotion)
• Maintain and optimize sales tools, marketing materials, and training programs
• Manage the full product lifecycle, including forecasting, demand planning, and issue resolution
• Support pricing strategy and develop action plans to close gaps against sales targets

Qualifications

• Bachelor’s degree in Business, Marketing, Life Sciences, or related field
• 5+ years of marketing experience, preferably in healthcare or medical devices
• Demonstrated experience in brand strategy development and execution
• Proven track record supporting successful new product launches
• Strong ability to build relationships with internal and external stakeholders
• Experience with supply chain coordination and financial forecasting