Design and execute medical omnichannel and digital strategies, in close collaboration with the Medical Excellence Lead.
Orchestrate medical/disease awareness omnichannel campaigns targeting healthcare professionals and scientific audiences with precision and compliance.
Oversee the end-to-end execution of digital projects, ensuring timelines, quality standards, and key performance indicators (KPIs) are met.
Monitor medical digital performance metrics, generate reports, and provide actionable recommendations for continuous improvement of digital initiatives.
Ensure compliance with AZ Policies and Standards, with special emphasis on Code of Conduct, Ethical Interaction Policy and Standards, Privacy, and Procurement.
Qualifications
Digital Medical Acumen: Expertise in digital medical communication trends, omnichannel strategies, and their application.
Content & Campaign Mastery: Proficiency in developing, managing, and delivering compliant medical content and campaigns digitally.
Translational Communication: Ability to convert complex medical information into clear, impactful digital communications.
Data-Driven Strategist: Strong analytical skills to interpret data, generate insights, and inform actionable digital strategies.
Regulatory & Compliance Expert: Deep understanding of ethical and regulatory frameworks for medical digital communications.
Digital Project Leadership: Proven ability to manage complex digital initiatives from conception to optimization, ensuring timely and in-scope delivery.
Collaborative Influencer: Excellent communication and interpersonal skills for effective stakeholder engagement and influence.