Market Insights Director

Description

• Market Intelligence & Insights Strategy
• Develop and implement a comprehensive regional market insights strategy aligned with business objectives.
• Lead the collection, synthesis, and interpretation of market, customer, and competitor data across Pacific Asia markets.
• Identify emerging trends, growth opportunities, and risks to support proactive decision-making.
• Business Partnering
• Act as a trusted advisor to regional leadership and cross-functional teams (Marketing, Sales, Finance, Strategy).
• Translate insights into clear recommendations that influence commercial strategy and execution.
• Support portfolio planning, product launches, and lifecycle management with robust data and analytics.
• Analytics & Reporting
• Oversee the design and delivery of dashboards, reports, and performance metrics.
• Drive adoption of advanced analytics, predictive modeling, and data visualization tools.
• Ensure consistency, accuracy, and timeliness of market and performance data.
• Customer & Market Understanding
• Lead primary and secondary market research initiatives (e.g., customer segmentation, needs analysis, customer journey mapping).
• Provide deep understanding of customer behavior, preferences, and unmet needs across diverse markets.
• Competitive Intelligence
• Monitor competitive landscape and benchmark performance against key competitors.
• Deliver actionable insights on competitor strategies, pricing, positioning, and innovation.
• Team Leadership & Capability Building
• Lead, coach, and develop a high-performing regional insights team.
• Build organizational capabilities in market analytics, data literacy, and insight-driven decision-making.
• Foster a culture of curiosity, innovation, and continuous improvement.
• Stakeholder Management
• Collaborate with global insights teams to align methodologies and share best practices.
• Manage external vendors and research partners to ensure high-quality outputs.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field (Master’s degree or MBA preferred).
• 10–15 years of experience in market insights, analytics, or strategic marketing roles.
• Proven experience working across Pacific Asia markets.
• Strong experience in multinational or regional roles within complex, matrix organizations.
• Demonstrated expertise in market research methodologies, data analytics, and insight generation.
• Experience managing teams and influencing senior stakeholders.