Global Marketing Manager

Full-Time Georgia

Health & Biotech

Health & Biotech

Description

Represent marketing on the NPD project team to translate customer needs into product requirements
Lead development of new product launch strategy and execution into new markets and channels.
Lead insights activities in partnership with BD Insights to gather VOC, assess market trends, and translate findings into actionable strategies.

Strategic Product Leadership

Ensure product line meets evolving market needs by driving continual improvements that strengthen competitiveness, market penetration, and share.
Lead global product lifecycle management, including product updates, production planning, quality alignment, and inventory planning.

Strategy & Execution

Develop and execute compelling marketing collateral and omnichannel campaigns—including branding, naming, creative direction, messaging, claims development, agency management, and regional toolkits.
Assess and develop go-to-market strategies for new product launch including DTC, online marketplaces, and retail channels
Partner with regional commercial teams to build and deploy strategic launch plans and demand generation initiatives aligned with business objectives.
Support annual strategic planning and lead development of select business-critical strategies for the urinary incontinence portfolio.

Bachelor’s degree
At least 5 years of experience in product management and/or marketing management with demonstrated success in: market opportunity identification, customer segmentation and insights, brand positioning and messaging, omnichannel campaigns, competitive analysis and pricing strategies and go-to market planning.
Strong ability to translate complex scientific and clinical information into compelling marketing and customer messaging.
Excellent interpersonal, communication, organizational, analytical, and problem-solving skills.
Proven ability to lead multiple complex projects across functions and geographies.

Preferred Qualifications