Marketing Manager - Vaccine

Description

• Brand Strategy and Planning:
• Develop and execute comprehensive brand plans aligned with business objectives and market demands.
• Conduct market analysis to understand competitive landscape, customer insights, and trends.
• Monitor and adjust strategies based on brand performance metrics to achieve targets.
• Marketing Execution:
• Plan and implement omnichannel marketing campaigns.
• Develop promotional materials in compliance with regulatory standards.
• Collaborate with field force teams to deploy effective tools and training for healthcare professionals.
• Stakeholder Management:
• Coordinate with internal teams (medical, regulatory, omnichannel) to ensure cohesive brand messaging.
• Build and maintain relationships with key opinion leaders, healthcare professionals, and external stakeholders.
• Partner with global and regional teams to leverage best practices and maintain alignment.
• Budget Management:
• Manage brand budgets to ensure efficient resource allocation and ROI maximization.
• Monitor financial performance, sales forecasts, and budget variances.
• Performance Tracking:
• Define and track KPIs to measure marketing effectiveness.
• Conduct post-campaign analysis and leverage data insights for improvement.
• Compliance:
• Ensure all marketing activities comply with GSK's internal policies and external regulatory requirements.
• Stay informed on industry regulations and vaccine marketing guidelines.

Qualifications

• Bachelor’s degree in Pharmacy or Medicine.
• A minimum of 5 years of experience in brand management, ideally within the vaccine industry.
• Strong understanding of pharmaceutical regulatory environment.
• Proven experience in implementing successful marketing campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and strategic thinking capabilities.
• Ability to collaborate effectively in a team-oriented environment.