Digital Operations

Description

• Define and deploy multichannel customer strategies in partnership with Business Units
• Align digital initiatives with commercial objectives and evolving customer engagement models
• Orchestrate integrated customer journeys across channels and touchpoints
• Drive adoption of new digital tools, behaviors, governance models, and best practices
• Oversee content hub operations, vendor management, and brand consistency across digital assets
• Lead analytics initiatives to generate actionable insights and optimize engagement performance
• Develop strategic partnerships with startups, agencies, and digital health innovators
• Govern standardized processes (e.g., campaign execution, sample management) and ensure CRM optimization and user support
• Monitor and enhance digital campaign effectiveness and customer satisfaction metrics

Qualifications

• Master’s degree or MBA in Business, Marketing, or a related field preferred
• 7+ years of experience in digital strategy, omnichannel leadership, or transformation roles within the pharmaceutical industry
• Proven track record of leading cross-functional teams and managing external partners and agencies
• Strong expertise in CRM/OCE platforms, Salesforce Marketing Cloud (SFMC), analytics tools, and digital content platforms
• Demonstrated experience driving digital adoption and cultural transformation initiatives
• Strong analytical mindset with the ability to translate data into actionable business strategies
• Excellent leadership, stakeholder management, and communication skills
• Bilingual proficiency in English and French preferred