Product Marketing Specialist

Description

• Supporting the execution and continuous optimization of omnichannel campaigns across digital (email, social, webinars) and in-person touchpoints.
• Enabling the effective launch and lifecycle management of vaccine products by aligning global and local brand strategies.
• Coordinating and managing promotional and educational product content, ensuring compliance with internal standards and healthcare regulations for Germany and Switzerland.
• Translating customer insights and market intelligence into concrete tactical and strategic engagement activities.
• Supporting cross-functional collaboration with Medical, Market Access, Field Teams, and Commercial colleagues to ensure a harmonized customer journey.

Qualifications

• Bachelor’s or Master’s degree in Life Sciences, Business, Marketing, or related field.
• Minimum of 3+ years’ experience in Omnichannel, Product Management or Marketing within the pharmaceutical or biotech industry.
• Proven track record in managing cross-channel engagement or product campaigns.
• Strong understanding of the German healthcare system and customer landscape.
• Experience with CRM systems, digital marketing platforms, and analytics tools.
• Strong project management and organizational skills.
• Excellent communication, presentation, and collaboration skills.
• Fluent in German and English (written and spoken).
• Must be comfortable with ambiguity and a fast-paced, highly dynamic environment that is being defined in real-time. You should be driven and willing to think creatively and pursue new or novel approaches to business and market development