Product Marketing Manager

Description

• Flexible GTM Strategy & Execution
• Jump into priority initiatives across the hardware and digital portfolio to design and execute regional GTM plans.
• Ensure successful, high-impact launches by leveraging repeatable frameworks.
• Build adoption strategies that extend beyond launch across multiple product lines.
• Market Expertise & Insight
• Serve as a regional subject-matter expert, quickly developing deep understanding of new product categories.
• Translate provider, patient, and partner insights into actionable GTM inputs.
• Provide upstream feedback to global teams on emerging trends and needs across categories.
• Cross-Functional Collaboration
• Partner with Sales Enablement, Commercial Marketing, and PMO to ensure launch readiness.
• Act as a trusted partner to Revenue teams, aligning execution with growth priorities.
• Seamlessly adapt to different teams and stakeholders depending on project needs.
• Product Storytelling & Enablement
• Develop clear, compelling positioning and messaging across a variety of product launches.
• Create enablement materials that resonate with providers, payers, and patients.
• Ensure narratives connect emotionally and practically with target audiences, regardless of product line.
• Performance Tracking & Optimization
• Define and monitor launch KPIs across diverse offerings.
• Run retrospectives to identify learnings and strengthen GTM performance.
• Share best practices across the regional PMM team to elevate collective impact.

Qualifications

• 6–8 years of experience in product marketing, product management, or related commercial roles.
• Background in healthcare, medical devices, digital health, or SaaS preferred.
• Track record of successfully delivering GTM plans across multiple product categories.
• Excels in environments that require adaptability, prioritization, and rapid learning.
• Strong collaborator with the ability to influence cross-functional stakeholders.
• Known for agility, storytelling, and customer-first thinking.