Sr Brand Manager

Description

• Driving the strategic development and implementation of our molecule in CWM or Diabetes.
• Informing and supporting our continued transformation agenda and institutionalizing commercial shifts necessary to successfully deliver on the CWM or Diabetes strategy.
• Gaining deep customer insights across patients, payers and HCPs to inform our brand strategy in a rapidly evolving market.
• Partnering cross-functionally to develop consumer marketing strategy that will drive consumer activation through paid, earned, shared, owned media and private ecosystem partnerships that deliver end-to-end consumer journeys in CWM or T2D
• Leadership of the customer planning process and operational plan process for pre-Health Canada Approval (NOC) and post NOC activities.
• Partnering with the Global and IBU teams to ensure alignment on strategy and efficient use of common resources.
• Driving and leading the launch preparation partnership process in collaboration with the cross functional local and global teams.
• Managing of the overall commercial brand budget for pre and post launch.
• Driving innovative thinking across the cross functional team for a bold and comprehensive pre and post launch Omnichannel (OCE) plans.

Qualifications

• University degree.
• 5+ years of marketing related experience required.
• Experience with brand management and launching new products.
• Extensive omnichannel marketing experience.
• Teamwork and leadership – proven ability to partner with and engage others towards a common goal.
• Experimentation and Risk Taking –proven track record of pursuing non-conventional/innovative ways to meet customer needs and enhance the customer experience.
• Learning agility and high comfort with change in a high-stake environment.
• Project Management – ability to manage detailed, complex projects.
• Business acumen skills – budget management, strategic trade-offs, development and monitoring of lead measures.
• Excellent interpersonal, written, and verbal communication skills
• Proficient computer skills (excel, word and PowerPoint)