Brand Manager, Biologics

Description

• Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.
• Building and management P&L of brands/therapeutic area aligned with company objectives.

Typical Accountabilities

• Developing and deploying strategies to achieve business’s goals, maintain/improve sales, profit, and market share, both with current and future indications.
• Overseeing and developing messaging of relevant content to ensure tactical execution ladders up to brand imperatives.
• Ensuring successful and timely execution of marketing brand plans; implementing key promotional tactics to drive the brand strategy and support overall brand goals.
• Working effectively and closely with members of marketing and matrix team to ensure appropriate understanding and implementation of the product strategies.
• Working collaboratively with medical, legal and promotional compliance teams to develop and execute high impact marketing materials.
• Managing and work with external vendors to create personalized marketing campaigns.
• Analysing market research, data sources, and interaction with key opinion leaders and customer-facing teams to mine customer insights.
• Supporting development of brand digital strategy delivering channel insights and tactical recommendation and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.
• Leveraging digital capabilities to drive customer engagement for the brand. Examples may include web sites, interactive visual aids, email, display ads, remote engagement and search engine marketing.
• Effectively managing project scope, budgets, timelines, and deliverables for assigned projects.
• Assisting in the development of the brand strategy and annual brand plan based on thorough understanding of customer needs and market dynamics.
• Leading all aspects of tactical implementation, including timelines, creation of materials, and training of internal stakeholders and field-base professionals.

Qualifications

• Education: Bachelor’s degree is required with science expertise as preferred
• 3-5 years pharmaceutical experience, with at least 1 year of marketing or adjacent marketing experience
• Prior experience Biologics; Immunology therapeutic area preferred
• Exceptional analytics capability
• Ability to think and execute innovative marketing plans
• Proven leadership skills ability to connect and collaborate across matrix organizations
• Strong organizational and interpersonal skills, with proven project management experience to drive performance
• Strong attention to detail
• Acts with a sense of accountability and urgency
• Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice
• Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure
• Experience and effectiveness in the presentation of marketing messages
• A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects

Desired

• Second degree, e.g. MBA. PhD
• Prior professional marketing experience
• Excellent command of MS Excel and MS PowerPoint
• Self-starter, and proactively driving projects toward successful completion
• Launch experience a plus