Digital Marketing Manager

Description

• In collaboration with marketers, develop and implement digital marketing strategy for all key brands of BBU;
• Responsible to support the Business Units with digital marketing expertise in their digital activities in operational plans;

Typical Accountabilities

• In collaboration with marketers, develop and implement digital strategy for all key brands.
• Set up digital OKRs align with business goals
• Drive BU centralized Omnichannel implementation & tracking
• Leverage data and insights to enhance overall campaign performance and improve future digital marketing efforts.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Act as an omnichannel capability builder to generate and share best practices across BU, navigate and accelerate the uptake of omnichannel capabilities, tools, and processes.

Qualifications

• Bachelor’s degree in economics, Marketing, Communications, or a related field.
• Minimum of five years of experience in Digital marketing, preferably in the pharmaceutical sector.
• Experience in leading Digital marketing campaigns and content management.
• Proficient in using data analysis tools and metrics tracking to support decision-making.
• Confident in communicating in English (spoken & written) environment.