Senior Brand Manager

Description

• Building and executing marketing strategies and initiatives for a newly launched GSK Haematology product to drive long-term growth.
• Developing and executing a comprehensive, multi-channel marketing plan aligned with brand strategy.
• Leading a cross-functional team to execute the business strategy with excellence, with line manager responsibility for 1 FTE
• Creating valuable digital content for HCPs using data-driven insights.
• Collaborating with Medical on KOL engagement and educational initiatives.

Qualifications

• Hold a tertiary qualification in Business or Science (preferred).
• Have a minimum of 3 years of experience in the pharmaceutical industry.
• Possess strong business acumen and analytical skills.
• Be knowledgeable about the pharmaceutical industry, including competitors and market trends.