Global Marketing & Analytics

Description

• Manages projects for products in different stages of lifecycle thus requiring frequent interaction and collaboration with Medical affairs, Regulatory, Finance, Clinical, Alliance management as well as Glenmark’s affiliates and partners.
• Analyses external and internal customer data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools
• Research and analyse the latest marketing trends, customer behaviour, and competitors’ products and strategies to identify the best marketing practices
• Development of forecast, business cases, Pricing strategy, launch sequence in evaluating commercial opportunities as well as building launch strategies
• Produce meaningful KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights. Create and manage Gantt charts for various projects and utilize analytical tools and compile relevant data into easy-to-understand reports
• Work closely with markets/affiliates for launch readiness, in close collaboration with different cross functional teams, aligned with the brand and portfolio launch strategies in accordance with Long Range Planning.
• Manage and implement various marketing materials, including website copy, promotional emails and newsletters, paid ads, landing pages, and case studies across multiple marketing
• Provides actionable overall market and customer insights to address key strategic questions. Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports

Qualifications

• Comfortable multitasking, excellent organizational skills and good at prioritizing under minimum supervision; experience with managing cross functional teams
• A firm grasp of mathematical and statistical concepts. Knowledge of data structures, analytics techniques, and management applications is preferred.
• Strong strategic and analytical capabilities, with demonstrated experience in analysing complex datasets, collecting data, effectively synthesizing the analytics/data to form a complete, cohesive picture.
• Excellent written, communication, and analytical skills; tech-savvy, detail-oriented, and an effective communicator
• A good understanding of the pharmaceutical industry and the phases of drug development; previous experience required
• Deep understanding of datasets and platforms like IQVIA, Drug Pricing Intelligence (POLI), IRP (International Reference Pricing and Sequencing) etc.
• Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook), Digital