Collaborate with cross-functional stakeholders (local & global) to understand key business questions and identify use cases for the application of advanced analytics to measure omnichannel effectiveness
Partner with Above Brand Analytics & Insights Manager, and Digital Channel Partners, as necessary, to incorporate Omnichannel and Digital initiatives KPIs into regular business reporting in a way that supports performance assessments and decision-making for future omnichannel or digital strategies and tactics
Identify opportunities for leveraging data science and advanced analytics communities to work collaboratively on Omnichannel measurement use cases that can be scaled across the organization
Partner with Commercialization Technologies Team to optimize the analytics and insights derived through systems, digital initiatives and insights
Identify the most appropriate analytical methodologies and tools to use (e.g. statistical analysis, natural language processing, machine learning and AI) when addressing a business question
Apply innovative thinking to select the appropriate datasets to use in each analysis, address data gaps, and develop novel analytical approaches and models
Develop processes, tools and adoption strategies to enhance the efficiency, effectiveness and utilization of analytics to drive data drive decision making
Develop and apply appropriate advanced analytics methodologies, models and tools to use in measuring outcomes and impact of promotional and non-promotional initiatives
Effectively communicate the strategic and operational value of complex analyses and models to internal stakeholders
Qualifications
You have a minimum of a Bachelors degree preferably in life science with a minimum of 3-5 years of relevant experience
Knowledge of health system and pharma industry and related data, patient level data and internal data sources
Ability to integrate multiple, disparate sources of data, developing linkages as appropriate and finding novel ways to address missing data and data source gaps.
Ability to understand and synthesize the impact and nuances of specific therapeutic areas and markets
Strong strategic ability demonstrated thought problem solving, critical thinking and creative thinking skills
Highly developed collaboration and influencing skills demonstrated by effective contributions to cross-functional teams, ability to influence without authority among peers and senior management, ability to build strong, collaborative relationships, ability to mentor others
Strong communication and presentation skills, with emphasis on ability to effectively communicate complex analyses and insights and make strategic recommendations