Cell Biology Regional Market Development Leader

Description

• Develop and implement marketing strategy using segmentation, competitor analysis, trends, and market opportunities to improve marketing programs and our customer experience.
• Be a program leader and liaison to internal and external customers. Drive, influence and facilitate the conversion of strategic ideas and messages into effective marketing programs. Drive demand generation through customer-centric campaigns that lead to revenue, improved customer engagement, and sales growth.
• Own and deliver regional bottom- and top-line revenue targets, regional pricing & discount guidelines for the competitive environment. Support the commercial teams to deliver targets through supporting sales specific initiatives.
• Develop organization, acquire and retain talent, and grow the APJ market development team.
• Capture feedback from customers, marketing, and field sales to identify new market trends, opportunities, and competitor challenges. Build targeted marketing programs to drive a sustainable competitive advantage.

Qualifications

• Strong marketing performance history defining and implementing multi-channel marketing strategies including digital, social and other channels for customer value to generate results.
• Shown results generating demand through customer engaging marketing programs in life science research markets and/or competitors.
• Strong quantitative analytical skills: winning business justification track record and business acuity. Analytics report design and strategy - understanding the key performance indicators to set appropriate metrics/targets and show results.
• Collaborative ability to work on problems of diverse scope in a large matrix environment. Influence cross-functional peer groups and identify problems and gain partnership of others to implement efficient solutions.
• Proven track record to lead teams and drive outstanding results

Knowledge, Skills, Abilities

• Strong attention to detail and capability to run multiple projects simultaneously. A passion for learning, testing, and crafting new practices as it relates to “go-to-market”, customer loyalty, advocacy and customer experience.
• Demonstrated ability to operate independently with broad guidance against a framework of defined business objectives
• Strong (written and verbal) communication skills and ability to present to senior leaders on a regular basis. Effectively communicate go-to-market strategies, metrics, successes, failures, etc to the organization.
• Strong financial skills and the ability to tie strategies and actions to results. Ability to derive insights and provide strategic guidance, expertise, and practical recommendations to leadership.
• Ability to take a proactive approach along cross-functional lines in working through various levels of operating mechanisms to achieve goals of the company, customer, and colleagues