Develop the commercial strategy and action plans for early products in Japanese market by leveraging the global and regional strategy and plans
Develop effective working relationships with opinion leaders and other key stakeholders to establish Kite’s pipeline in Japan
Partner with Clinical team, Medical Affairs, Government and Public Affairs to ensure effective development and implementation of strategies
Utilize high level of business acumen in analyzing and coordinating activities from identified industry trends, competitor’s resources and practices
Collaborate with the regional marketing team to share local market insights that can inform the development of global brand plans
Develop and implement the promotional communication strategy and tactics ensuring alignment with the overall brand strategy
Work alongside the global, US, EU and international marketing colleagues to develop and produce compliant promotional materials
Manage external agency relationships (i.e., advertising, public relations, medical education vendors) to develop promotional deliverables
Manage the marketing budget (OPEX) and project timelines
Drive excellence in commercial efforts, including business planning and forecasting
Ensure all marketing activities are in compliance with regulatory and legal requirements
Qualifications
Demonstrated experience within the pharmaceutical / healthcare industry to include familiarity with marketing / sales strategy and tactics, as well as commercial policies and practices within specialty care
Thorough understanding hematology / oncology clinical landscape and the business of cell therapy
Demonstrated track record of successful product launches and / or sustained commercial growth
Proven ability to manage cross-functional teams with excellent interpersonal skills in order to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures and disciplines
Demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans
Ability to develop, maintain and utilize a high level of product and therapeutic disease knowledge to promote the appropriate use of cell therapies to opinion leaders
Excellent and demonstrable command of written and spoken English and proficiency at communicating verbally and in written form
Bachelor’s degree
Preferred Qualifications
MBA or other advanced degree in similar field
Recent B cell malignancy / oncology experience and understanding of the funding and clinical challenges in this area