Description

• Lead key marketing initiatives for your livestock brand range, with a strong emphasis on digital marketing campaigns and platforms
• Develop brand and marketing plans for key products and contribute to company strategy with the marketing team
• Implement marketing programmes to maximise sales and communicate strategic direction internally
• Conduct market research to inform brand strategies and measure campaign effectiveness, leveraging digital analytics where applicable
• Identify and develop opportunities across BioPharma, Identification, and Technology portfolios with internal stakeholders
• Manage product lifecycle, liaise with technical and R&D teams on pipeline and improvements, lead new product introductions, and identify portfolio gaps
• Lead pricing reviews with sales input
• Build budgets and inventory forecasts, forecast sales variances using industry, environmental, and customer insights, and coordinate with demand planning and procurement to ensure supply continuity and minimise stock obsolescence
• Collaborate with sales, marketing, and key account teams to plan and implement marketing activities
• Work with internal departments and agencies to develop advertising and point-of-sale materials
• Lead sales cycle planning and promote campaigns to the sales team
• Plan, coordinate, and participate in trade and consumer promotional events
• Stay current with marketing trends and innovations, particularly digital tools and technologies relevant to Animal Health and dairy farming
• Leverage digital platforms and maintain them with internal and agency partners
• Engage with farmers and industry groups to develop influencer campaigns and support sales activities at industry events
• Spend time with sales teams to gain customer insights and understand the dairy environment firsthand
• Review campaign effectiveness
• Manage advertising and promotional budgets, forecast spend, and demonstrate operational excellence

Qualifications

• Tertiary education in marketing, business, or equivalent
• Solid marketing experience managing brands and executing brand plans with a strong digital marketing focus
• Experience in Animal Health, animal farming systems, or agricultural business highly desirable (dairy industry, including familiarity with milking sensors, collars, dairy sheds, and farming environments)
• Proven success creating campaigns across TV, radio, print, direct, in-field, influencer, email, digital, and social channels
• Experience using market research and data to build insights, develop brand positioning, personas, strategies, and campaigns
• Experience engaging industry bodies, key opinion leaders, and influencers
• Demonstrated experience launching new products and market-leading brands
• Ability to evaluate and report key metrics and campaign performance
• Strong collaboration and leadership skills
• Self-starter with initiative, able to work independently and in teams
• Project management skills to manage multiple projects