Lead key marketing initiatives for your livestock brand range, with a strong emphasis on digital marketing campaigns and platforms
Develop brand and marketing plans for key products and contribute to company strategy with the marketing team
Implement marketing programmes to maximise sales and communicate strategic direction internally
Conduct market research to inform brand strategies and measure campaign effectiveness, leveraging digital analytics where applicable
Identify and develop opportunities across BioPharma, Identification, and Technology portfolios with internal stakeholders
Manage product lifecycle, liaise with technical and R&D teams on pipeline and improvements, lead new product introductions, and identify portfolio gaps
Lead pricing reviews with sales input
Build budgets and inventory forecasts, forecast sales variances using industry, environmental, and customer insights, and coordinate with demand planning and procurement to ensure supply continuity and minimise stock obsolescence
Collaborate with sales, marketing, and key account teams to plan and implement marketing activities
Work with internal departments and agencies to develop advertising and point-of-sale materials
Lead sales cycle planning and promote campaigns to the sales team
Plan, coordinate, and participate in trade and consumer promotional events
Stay current with marketing trends and innovations, particularly digital tools and technologies relevant to Animal Health and dairy farming
Leverage digital platforms and maintain them with internal and agency partners
Engage with farmers and industry groups to develop influencer campaigns and support sales activities at industry events
Spend time with sales teams to gain customer insights and understand the dairy environment firsthand
Review campaign effectiveness
Manage advertising and promotional budgets, forecast spend, and demonstrate operational excellence
Qualifications
Tertiary education in marketing, business, or equivalent
Solid marketing experience managing brands and executing brand plans with a strong digital marketing focus
Experience in Animal Health, animal farming systems, or agricultural business highly desirable (dairy industry, including familiarity with milking sensors, collars, dairy sheds, and farming environments)
Proven success creating campaigns across TV, radio, print, direct, in-field, influencer, email, digital, and social channels
Experience using market research and data to build insights, develop brand positioning, personas, strategies, and campaigns
Experience engaging industry bodies, key opinion leaders, and influencers
Demonstrated experience launching new products and market-leading brands
Ability to evaluate and report key metrics and campaign performance
Strong collaboration and leadership skills
Self-starter with initiative, able to work independently and in teams
Project management skills to manage multiple projects
