Gain insights into how healthcare professionals (HCPs) gather information across various channels to inform clinical decisions, while identifying gaps and pain points in the current HCP experience.
Evaluate and select optimal channels to support brand strategy, develop tailored programs and content for each channel, and execute non-personal promotion initiatives in collaboration with brand marketing and sales.
Ensure channels function as a connected ecosystem, delivering relevant content in the right format and at the right time to create a cohesive HCP experience.
Track metrics to assess engagement and measure impact, exploring optimisation through data, platforms, and technology while aligning with broader Novo Nordisk efforts.
Promote a customer-centric approach to drive the transition to a connected omnichannel ecosystem and contribute to the evolution of the RareD commercial model.
Qualifications
Bachelor’s degree or above.
At least 5 years of sales, marketing, multichannel engagement, and/or other relevant commercial experience in the pharmaceutical industry, with a focus on customer experience and/or digital marketing.
Understanding of campaign, customer experience, and promotional asset development.
Ability to translate deep customer insights into actionable commercial plans.
Native-level Japanese and business-level English proficiency.
