Drives the execution of marketing and omni channel communication plans in collaboration with the Cross functional region team, Country teams, & Marcom team for the achievement of key marketing functional goals, financial expectations and product line strategies.
Accountable for the achievement of key marketing functional goals at a product or product group line level. Product ownership: MGIT TB, Sensi disc, Partner products (Bruker, Giles Scientific, Accelerate)
Collaborates with WW platform for assigned portfolio to position the needs of the region proactively.
Identify/lead impactful events, congresses and targets KOL to dvelop business opportunity for the assigned portfolio.
Conduct sales & marketing training for the products assigned to the respective team members.
Develops marketing expertise through specific and sophisticated set of skills and knowledge, e.g. branding, communications, digital marketing, product development, downstream marketing.
Coordinate activities with other functions that are required related to the launch and marketing/sales plans. These functions encompass regulatory affairs, medical and scientific affairs, supply chain, technical service, marketing communications, etc.
Support sales force, engage in budget and strategic review as well as sales tactics.
Collaboratively work with supply chain team for demand planning and forecasting of the assigned portfolio.
Coordinates needed activities for bd.com website, Product catalogue and maintaining current collateral.
Contributes to the elaboration of the EMEA Marketing plan
Qualifications
You have an academic degree in Microbiology or a similar education, and/or a minimum of 5+ years business experience in the life science industry. An additional marketing qualification would be an advantage.
Experience in product management (downstream and upstream) and launch excellence, omni-channel experience would be a strong asset.
You have ideally experience in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy and go to market models and strategies. Experience working with customers and collecting user inputs and feedback.
You have the capacity to lead and influence decisions of a project team and excellent proven planning skills combined with a high level of self-organization and initiative.
You are pro-active in moving things forward with a strong will to win, strong achievement motivation.
Strong interpersonal and communication skills, analytical approach to problems.
You are proficient in English and preferably one or more European languages, such as French, Spanish, Italian or German.
You are comfortable in a multicultural environment and have up to 30% travel willingness.
