Develop an understanding of the market including the competitor landscape and details relating to the specific patient journey and needs.
Lead the development and implementation of brand strategy to create robust, innovative, and multichannel marketing campaigns.
Develop impactful 360 disease awareness campaigns to help drive consumer awareness.
Develop engaging and interactive content of various durations and formats by embracing ‘DDCx’ principles in content creation, tailoring content for certain customer segments where appropriate.
Establish strong and optimal relationships with external bodies (Payors, Patient Associations, and KOLs, Medical societies) as relevant.
Develop and implement a measure of content effectiveness to be able to quantifiably measure improvement in content over time
Provide robust and accurate sales forecasting (based on market insights and inputs)
Ensure adequate documentation and monitoring of campaign plans and tracking expenditure
Act in full compliance with GSK policies and ways of working, values, and expectations
Qualifications
At least 4 years’ experience pharmaceutical sales and marketing including experience in developing and delivering multichannel promotional campaigns & non promotional consumer disease awareness campaigns with end-to-end content creation and agency management experience
