Product Manager

Description

• Develop an understanding of the market including the competitor landscape and details relating to the specific patient journey and needs.
• Lead the development and implementation of brand strategy to create robust, innovative, and multichannel marketing campaigns.
• Develop impactful 360 disease awareness campaigns to help drive consumer awareness.
• Develop engaging and interactive content of various durations and formats by embracing ‘DDCx’ principles in content creation, tailoring content for certain customer segments where appropriate.
• Establish strong and optimal relationships with external bodies (Payors, Patient Associations, and KOLs, Medical societies) as relevant.
• Develop and implement a measure of content effectiveness to be able to quantifiably measure improvement in content over time
• Provide robust and accurate sales forecasting (based on market insights and inputs)
• Ensure adequate documentation and monitoring of campaign plans and tracking expenditure
• Act in full compliance with GSK policies and ways of working, values, and expectations

Qualifications

• At least 4 years’ experience pharmaceutical sales and marketing including experience in developing and delivering multichannel promotional campaigns & non promotional consumer disease awareness campaigns with end-to-end content creation and agency management experience
• Strong communication, presentation skills & stakeholder management skills
• Good project management skills
• Creative problem solving and analytical thinking
• Strong sense of ownership & proactiveness
• Open to taking on new challenges and learning new skills
• Strong customer focus
• Bachelor’s Degree in Pharmacy or Sciences (MBA is a plus)