Department
Health & Biotech
Category
Health & Biotech
Job type
Full-Time
Experience
4 Years
Description
- Develop an understanding of the market including the competitor landscape and details relating to the specific patient journey and needs.
- Lead the development and implementation of brand strategy to create robust, innovative, and multichannel marketing campaigns.
- Develop impactful 360 disease awareness campaigns to help drive consumer awareness.
- Develop engaging and interactive content of various durations and formats by embracing ‘DDCx’ principles in content creation, tailoring content for certain customer segments where appropriate.
- Establish strong and optimal relationships with external bodies (Payors, Patient Associations, and KOLs, Medical societies) as relevant.
- Develop and implement a measure of content effectiveness to be able to quantifiably measure improvement in content over time
- Provide robust and accurate sales forecasting (based on market insights and inputs)
- Ensure adequate documentation and monitoring of campaign plans and tracking expenditure
- Act in full compliance with GSK policies and ways of working, values, and expectations
Qualifications
Highest qualification: University
- At least 4 years’ experience pharmaceutical sales and marketing including experience in developing and delivering multichannel promotional campaigns & non promotional consumer disease awareness campaigns with end-to-end content creation and agency management experience
- Strong communication, presentation skills & stakeholder management skills
- Good project management skills
- Creative problem solving and analytical thinking
- Strong sense of ownership & proactiveness
- Open to taking on new challenges and learning new skills
- Strong customer focus
- Bachelor’s Degree in Pharmacy or Sciences (MBA is a plus)