Description

• Identify new business opportunities/markets and lead their evaluation (technical, customer need, business potential).
• Collect, evaluate and leverage voice-of-Customer / Voice-of-Expert to define critical customer and product requirements to guide development, product positioning and support value proposition activities, ensuring alignment with business goals and customer expectations.
• Analyze product profitability within the product portfolio context and take appropriate measures. Prepare business proposals and financial models.
• Collect global market and competitor intelligence and translate this into useable market insights to support positioning and commercialisation of the products and build go-to-market strategies for IVD products.
• Continuously review and analyze market trends and define competitive strategy.
• Where necessary, manage and work with external suppliers to develop new products.
• Create product documentation and support product launch activities, including coordinating with internal & global subsidiary team members, preparing marketing collateral, and assisting in go-to-market strategies.
• Develop and deliver product training programs for internal and external customers.
• Sustain product documentation and monitor product quality in line with the Quality management system.
• Build collaborative cross-functional relationships with Sales, R&D, Finance, Regulatory and Quality colleagues, acting as a pivot role to ensure alignment and success.

Qualifications

• Degree in Chemistry, Biological Sciences, or equivalent is required
• Advanced degree preferred

Experience

• At least 2+ years of clear product ownership in a product management, product marketing, sales, or business development role.
• Significant experience of in-depth commercial, product management, business development and/or marketing in the medical device, clinical diagnostics or life sciences industry in an international setting.
• Track record in driving business growth through the development and execution of product strategies or marketing campaigns.
• Knowledge and experience from a regulatory environment and/or Life Sciences is a merit.