Identify new business opportunities/markets and lead their evaluation (technical, customer need, business potential).
Collect, evaluate and leverage voice-of-Customer / Voice-of-Expert to define critical customer and product requirements to guide development, product positioning and support value proposition activities, ensuring alignment with business goals and customer expectations.
Analyze product profitability within the product portfolio context and take appropriate measures. Prepare business proposals and financial models.
Collect global market and competitor intelligence and translate this into useable market insights to support positioning and commercialisation of the products and build go-to-market strategies for IVD products.
Continuously review and analyze market trends and define competitive strategy.
Where necessary, manage and work with external suppliers to develop new products.
Create product documentation and support product launch activities, including coordinating with internal & global subsidiary team members, preparing marketing collateral, and assisting in go-to-market strategies.
Develop and deliver product training programs for internal and external customers.
Sustain product documentation and monitor product quality in line with the Quality management system.
Build collaborative cross-functional relationships with Sales, R&D, Finance, Regulatory and Quality colleagues, acting as a pivot role to ensure alignment and success.
Qualifications
Degree in Chemistry, Biological Sciences, or equivalent is required
Advanced degree preferred
Experience
At least 2+ years of clear product ownership in a product management, product marketing, sales, or business development role.
Significant experience of in-depth commercial, product management, business development and/or marketing in the medical device, clinical diagnostics or life sciences industry in an international setting.
Track record in driving business growth through the development and execution of product strategies or marketing campaigns.
Knowledge and experience from a regulatory environment and/or Life Sciences is a merit.
