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GSK

Associate Brand Manager

21 November 2023

Full-Time Auckland

Department

Pharma

Job Category

217

Description

  • Engaging cross-functionally with sales and medical teams in delivering key initiatives
  • Being responsible for disease education and promotional campaigns
  • Using insights gathered from multiple sources, including digital analytics, social listening, and patient groups, to develop relevant and valuable digital content for HCPs
  • Analysing the market using data & research, working closely with BI to understand relevant customer groups and subsequently optimise brand positioning and messaging
  • Ensuring effective communication of marketing programs to key stakeholders

Qualifications

  • A passion to pursue a career in marketing with relevant transferable skills and experience
  • Experience in either a marketing or sales role
  • Knowledge of the NZ pharmaceutical landscape and reimbursement environment
  • Strong organisation skills with a “can do” attitude
  • Experience with specialty medicines especially in a launch setting would be an advantage

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