MSG
GSK
Associate Brand Manager
21 November 2023
Description
- Engaging cross-functionally with sales and medical teams in delivering key initiatives
- Being responsible for disease education and promotional campaigns
- Using insights gathered from multiple sources, including digital analytics, social listening, and patient groups, to develop relevant and valuable digital content for HCPs
- Analysing the market using data & research, working closely with BI to understand relevant customer groups and subsequently optimise brand positioning and messaging
- Ensuring effective communication of marketing programs to key stakeholders
Qualifications
- A passion to pursue a career in marketing with relevant transferable skills and experience
- Experience in either a marketing or sales role
- Knowledge of the NZ pharmaceutical landscape and reimbursement environment
- Strong organisation skills with a “can do” attitude
- Experience with specialty medicines especially in a launch setting would be an advantage