Engaging cross-functionally with sales and medical teams in delivering key initiatives
Being responsible for disease education and promotional campaigns
Using insights gathered from multiple sources, including digital analytics, social listening, and patient groups, to develop relevant and valuable digital content for HCPs
Analysing the market using data & research, working closely with BI to understand relevant customer groups and subsequently optimise brand positioning and messaging
Ensuring effective communication of marketing programs to key stakeholders
Qualifications
A passion to pursue a career in marketing with relevant transferable skills and experience
Experience in either a marketing or sales role
Knowledge of the NZ pharmaceutical landscape and reimbursement environment
Strong organisation skills with a “can do” attitude
Experience with specialty medicines especially in a launch setting would be an advantage