The Weinbach Group, once again demonstrated its expertise as a healthcare marketing innovator. The Miami-based ad agency won multiple honors at the 42nd Annual Healthcare Advertising Awards, which is widely known among the medical community as the premier competition for those working at ad agencies and the in-house marketing departments at hospitals, health systems, and managed care organizations.
Sponsored by Healthcare Marketing Report, the event is the largest contest of its kind in the U.S. This year, a national panel of judges evaluated more than 4,300 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.
The Weinbach Group stood out for its award-winning work on behalf of clients, including the Mount Sinai Medical Center, HealthLink Dimensions, Care First Foundation, Florida Dermatology Specialists, Advocate Radiation Oncology, and CitiMED.
"When it comes to the healthcare marketing projects we handle at The Weinbach Group, our purpose is to 'Make It Clear' and to 'Make It Matter,'" said Daniel Weinbach, president and CEO of The Weinbach Group. "It is gratifying when your work earns recognition from your peers for accomplishing the precise goals you set out to achieve for your clients."
This year's awards spanned multiple categories, including direct-to-patient digital marketing, website development, social media, and physician referral campaigns. The Weinbach Group earned a total of eleven awards, including four gold honors.
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