John Deere, a global technology company that provides software and equipment for the agriculture, construction and forestry sectors, has announced the construction of the Brazil Technology Development Center, its first development and testing center for tropical agriculture in the world. The company will invest around R$180 million in the project, with the aim of promoting synergy between the multiple R&D teams that are dedicated to designing and validating new products and technologies for the main production systems – grain, sugarcane, and special crops.
Now with this new Center the company is underlining the relevance of tropical agriculture as it continues investing in the country, both in product development and infrastructure. Its combined businesses in the country employ directly more than 9,000 people and produce equipment that is exported to more than 55 countries.
“Aware of the growing global demand for food and understanding the fundamental role that Brazil plays in this context, this Center will promote the development of everything that’s applicable to tropical agriculture. We’re going to be offering the Brazilian market a faster and more excellent service than we do currently”, points out Jahmy Hindman, CTO for John Deere.
The new Center, which will cover an area of 500,000 m², will be located in Indaiatuba (SP). Construction started in November 2023 and the finished building is expected to be delivered by the end of 2024. Around 150 employees will work at the Center in the engineering and R&D areas.
“The center will allow products to be conceived and tested in Brazil considering all the variables: soil, climate, connectivity levels, etc. This will ensure that solutions are delivered to local customers more quickly so small, medium and large Brazilian producers can work in an even more productive, profitable and sustainable way”, says Antonio Carrere, Vice-President, Sales & Marketing, Latin America.
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