Development of Core Value story for HCPs (health care products) and Lay Public. Support the Go to Market strategy.
Define the various elements of the Brand Communication Plan. Tracking progress on the launch preparation.
Bringing the right cross-function team together based on the stage of the launch process.
Support the development of assumptions for the initial brand forecast. Collaborate with cross-functional team to develop stakeholder’s map.
Support the refinement of customer journeys based on insights and the development of holistic approach on disease and brand communication plan leveraging an omnichannel approach.
Support the Product Manager(s) in the development of promotional materials in support of the brand strategy.
Support the development of a robust communication plan for both internal and external stakeholders.
Qualifications
Experience in Pharmaceutical company or Scientific background is needed.
Soft And Technical Skills
Business planning skills.
Proven experience in project leadership/management and project team contribution.
Proficient in Microsoft Office (Excel, Power Point, Word).
Strong written, verbal, and interpersonal communication skills.
Education
Bachelor’s or Master’s degree in Marketing or related field.
