Creation of ANZ Financial Year marketing/business plans and strategies aligned to respective Global Business Unit (GBU)
Develop and execute comprehensive marketing strategies to drive growth and expand market share for the CS portfolio.
Responsible for all new product launches: including identifying market potential, forecasting stock quantity, sales training, product trialing, pricing, making stock ready for sale.
Minimum 20% time in the field with Technical Consultants, key account customers and or attending conferences.
Build and nurture relationships with key opinion leaders, healthcare professionals, and stakeholders to drive product adoption and advocacy.
Develop and provide effective sales tools, training, and marketing collateral in partnership with the sales team to support product launches and market penetration.
Offer strategic input and support for sales presentations, negotiations, and closing deals.
Provide critical input to tenders and contracts as necessary.
Lead digital marketing initiatives, including social media campaigns, email marketing, and online advertising, in collaboration with the marketing communications team.
Utilize data analytics to measure, optimize, and report on digital marketing efforts, ensuring alignment with sales goals and overall marketing strategy
Drive and ensure the execution of operational excellence initiatives including developing and implementing strategies to enhance product lifecycle management, streamline processes, and improve cross-functional collaboration.
Qualifications
Bachelor’s degree in marketing, Business Administration, or a related field.
Minimum 2 years of experience in product management and marketing, within the medical device or healthcare industry.
Proven track record of successful product launches and market penetration strategies.
Experience in customer-facing roles with a strong focus on relationship building.
