Description

• Creation of ANZ Financial Year marketing/business plans and strategies aligned to respective Global Business Unit (GBU)
• Develop and execute comprehensive marketing strategies to drive growth and expand market share for the CS portfolio.
• Responsible for all new product launches: including identifying market potential, forecasting stock quantity, sales training, product trialing, pricing, making stock ready for sale.
• Minimum 20% time in the field with Technical Consultants, key account customers and or attending conferences.
• Build and nurture relationships with key opinion leaders, healthcare professionals, and stakeholders to drive product adoption and advocacy.
• Develop and provide effective sales tools, training, and marketing collateral in partnership with the sales team to support product launches and market penetration.
• Offer strategic input and support for sales presentations, negotiations, and closing deals.
• Provide critical input to tenders and contracts as necessary.
• Lead digital marketing initiatives, including social media campaigns, email marketing, and online advertising, in collaboration with the marketing communications team.
• Utilize data analytics to measure, optimize, and report on digital marketing efforts, ensuring alignment with sales goals and overall marketing strategy
• Drive and ensure the execution of operational excellence initiatives including developing and implementing strategies to enhance product lifecycle management, streamline processes, and improve cross-functional collaboration.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum 2 years of experience in product management and marketing, within the medical device or healthcare industry.
• Proven track record of successful product launches and market penetration strategies.
• Experience in customer-facing roles with a strong focus on relationship building.