- Working cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized
- Devising and implementing marketing plans in line with global guidance to improve the brand potential to achieve the brand vision.
- Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values
- Engage with external key team members to gain insight about the unmet medical needs
- Identify new business opportunities, develop cases and plans for securing resources to realize the potential of the opportunities
Planning, Execution & Cross-Function Collaboration
- Support Marketing Lead to develop long range plans, annual budget, and quarter latest forecasts
- Work closely with Marketing Lead to develop and implement Local Brand Plan
- Update demand forecast monthly and work with supply chain to ensure stable supply of responsible product(s)
- Design and implement promotional activities in line with the approved local plan
- Engage and enable sales force to achieve brand aspiration
- Partner with the local medical team to develop and implement KOLs engagement plan
- Coordinate competitive intelligence and drive competitive action plans
- Manage advertising & promotional budget to ensure adherence to latest forecasts
- Manage and work with external suppliers and Amgen Global Service Center to develop promotional materials
- Track and report brand performance regularly based upon the agreed critical metrics included local brand plan
- Ensure all activities, campaigns, and materials (1) are reviewed & approved according to the corresponding SOPs; and (2) align with internal policies and local code of practices
