Content Strategy Development : Lead the creation and implementation of innovative scientific content strategies across various digital platforms, including social media, blogs, websites, and email marketing.
Content Creation and Management : Oversee the development, writing, and editing of high-quality, engaging, and original scientific content that aligns with our brand voice and editorial guidelines.
Team Collaboration: Work closely with multifaceted cross-functional teams, including commercial comms, marketing, product development, legal and regulatory, to ensure cohesive and effective content strategies.
SEO and SEM Management : Optimize content for search engines to increase organic traffic and manage paid advertising campaigns, including Google Ads and other PPC platforms.
Data Analysis and Reporting : Utilize analytics tools to measure content performance, generate insights, and adjust strategies to improve effectiveness.
Industry Engagement : Stay current with industry trends, emerging technologies, and best practices in the pharmaceutical and digital marketing sectors, applying this knowledge to enhance content strategies.
Content Audits and Updates : Conduct regular audits of existing content to ensure accuracy, relevance, and alignment with current marketing goals.
Innovative Content Development : Propose and develop creative concepts, storylines, and multimedia content that resonate with our target audience and drive engagement.
Mentorship and Training: Provide guidance and training to junior content associates, fostering their professional growth and development.
Qualifications
Education
Master or bachelor’s degree in pharmacy related field.
Proven experience as a scientific content writer or a similar role with strong technical focus.
Work Experience
3-5 years’ experience working in Digital Marketing teams required.
Preferred Knowledge, Skills And Abilities
Digital Marketing Expertise : In-depth understanding of digital marketing concepts, including SEO, SEM, social media marketing, content marketing, and analytics.
Analytical Skills: Strong ability to analyze data, interpret results, and make data-driven decisions to optimize content strategies.
Technical Proficiency: Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, SEO tools, and content management systems (CMS).
Communication Skills : Excellent written and verbal communication skills, with the ability to convey complex scientific information in a clear and engaging manner.
Creative Thinking: Demonstrated creativity and innovative thinking in developing compelling content and marketing campaigns.
Leadership: Proven leadership abilities, with experience managing teams and projects to achieve strategic goals.
Detail-Oriented: Strong attention to detail and commitment to producing high-quality work.
Team Player: Collaborative mindset with the ability to work effectively with diverse teams and stakeholders.
