Develop and define customer journeys and content strategies for campaigns and product launches in collaboration with the Data Analytics Business Unit and the broader BPS organization
Develop creative storytelling approaches that are relevant to the defined target audiences
Manage projects, timelines, and deliverables when working with agencies, vendors, or internal copywriters on content development
Coordinate with cross-functional teams to ensure consistent messaging across all touchpoints and alignment with brand guidelines
Collaborate with internal subject matter experts, product managers, research scientists, and product development to distill complex scientific information into key value propositions and benefit statements and create compelling content
Conduct content audits to assess content readiness for campaigns, product launches, and other marketing plans
Measure, analyze, and document the performance of various content assets and adjust future content creation plans accordingly
Qualifications
University degree or equivalent in biotechnology, life sciences, marketing, communications, media, journalism, business administration, or a related field
Relevant experience in developing content strategies in B2B marketing, preferably for software solutions (SaaS, cloud-based platforms, or enterprise software)
Excellent project management skills, with the ability to manage timelines with clear prioritization and to deliver results
Strong understanding of customer journey maps, segmentation concepts, and personas
Demonstrated ability to analyze content performance KPIs to impact future content strategies
Excellent communication and presentation skills in spoken and written (specifically English)
