Develop tactics that align to the strategic brand plan primarily for HCP marketing and promotional activities.
Support and participate in the development of strategic brand plan.
Perform budget tracking.
Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives specifically personal and/or non-personal promotional tactical plans & field facing resources.
Establish and maintain relationships with key opinion leaders where appropriate.
Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers.
Monitor and analyze all sources of company and industry sales and marketing data.
Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials.
Conduct routine field travel with the sales force, participate in market research and patient immersions to better understand market drivers and dynamics and to “get in the shoes” of our consumers and health care providers.
Manage internal/external networks, consultants, and agency partners.
Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
Participate in co-commercialization partnerships.
Participate on cross-functional teams.
Participate in Market Research as appropriate.
Communicate up, down, and laterally in an effective manner.
Qualifications
Job Grade will be determined based on candidate experience level.
Basics: Bachelor's Degree
5-7+ years of general marketing experience or 3-5+ years of experience in the pharmaceutical industry with a focus on Oncology involving project /agency management.
3-5 years of experience in leading independent projects.
Strong written and verbal communication skills.
Concept of budget development and management for marketing programs and tactics.
Strong collaboration and team orientation.
Strong analytics with excellent overall business acumen including budget planning and management.
Experience collaborating with cross-functional teams and influencing matrix partners.
Leadership and communication skills.
Ability to foster strong relationships with senior management and external partners.
