Plan, execute and monitor digital campaigns and activities as directed by program managers and segment marketing managers
Build the digital elements of global and regional campaigns, under the instruction of global segment marketing and regional programs, such as paid social media campaigns, email nurture campaigns and webinars.
Ensure campaigns are created in alignment with the governance of headquarters.
Provide best practice guidance to the wider marketing teams on digital strategy.
Monitor, analyse, optimize and report on digital operational metrics and successes to ensure campaigns are deployed successfully, and provide specialist recommendations to improve campaigns.
Execute, deploy and analyse digital campaigns and program activities, using tools such as Salesforce, Pardot, ON24, Cvent, Adobe Creative Suite and Experience Manager.
Drive innovation by testing and trying new digital channels and tools to better reach and engage with target audiences.
Applies best practices and problem-solving skills to help improve processes.
Manage maintenance, data quality and segmentation in Salesforce.
Expert in paid social and Google Adwords.
Help execute/provide logistical support for events, tradeshows, roadshows and meetings, as required
Qualifications
5+ years of digital marketing experience required.
Proven excellence in executing, monitoring and evaluating digital marketing campaigns and activities.
Strong interpersonal and negotiation skills with the ability to communicate (written/verbal) at all levels of an organization, both internally and externally.
Experience with digital marketing strategies and Omni-channel tactics including Programmatic Ads, Paid Social, SEO, SEM, Email Marketing, and Marketing Automation.
Demonstrated ability to work across multiple groups, cultures and geographies.
Experience with marketing automation platforms such as Pardot, customer relationship management (CRM) platforms such as Salesforce and event management software such as Cvent required.
Previous experience with graphic design using the Adobe Creative Suite
