Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential short term growth and long term brand success.
Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
Be the product, competitor and market expert of assigned brand.
Pro-actively adapts the Brand Plan in function of the continuously changing environment to maximise brand potential.
Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
Responsible for budget of assigned brand(s).
Qualifications
University degree in Natural Science, Business or related
Languages: Fluent German and English
Experience with managing complex projects
Proven brand management experience
At least 3 years proven work experience in a similar role in multinational matrix company in the pharmaceuticals industry
Experience in specialty care/hospital products
Experience in Insight/Market Research & brand forecasting
