Develop strategic brand planning for a product in lung cancer / Oncology
Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements
Support bottom-up budget planning and manage marketing budget
Track brand performance
Optimize customer experience and build customer journeys in x-functional collaboration; drive customer engagement by considering both F2F and remote/ digital channels; work closely with Customer Experience Mangers and Omnichannel Managers to optimize content placement
Content creation according to strategy and based on the customer journey plan
Generate insights from market data / intelligence with strong external focus and incorporate findings into strategy, implementation and daily work
Regularly seeking feedback, inspiring and train the sales force to enable maximization of the brand potential
Close and trustful collaboration with the cross-functional brand team, vendors, external stakeholders and thought leaders
Qualifications
Natural science and/or Business Administration degree
Experience in pharmaceutical marketing and sales in Oncology or Specialty care is an advantage
Experience with performance marketing preferred; capability and willingness for data driven decision making and strategy & execution
Experience with omnichannel marketing and implementation of customer journeys
Able to translate strong analytical skills into a targeted strategy
