Department
Health & Biotech
Category
Health & Biotech
Job type
Full-Time
Experience
Not Mentioned
Description
- TA and brand strategy, incl. Strat Plan, IPS and brand team management
- TA and brand operations, incl. Operational plan, brand team management and marketing and field force execution
- Fully accountable for the assigned brand(s) and deliver all programs related to optimize return to Novartis: promotion, FF detailing, promotional materials, symposium
- Lead the development of customer insights through appropriate techniques/tools, ex. Advisory Board, Market Research by understanding disease and market dynamics. Understand and use marketing principles and processes to deliver to customer needs.
- Proactively develop or lead the development of marketing and promotional mix to meet brand objectives and customer needs.
- Ensure that operational plans are created and delivered in the way which appropriate to the assigned brands’ life cycle to optimize return for Novartis.
- Ensure proper brand finance and budget management, including appropriate management of A&P budget and inventory forecast in line with local distributor.
- Monitor business performance and external environment. Ensure that corrective action is delivered to achieve business objectives.
Qualifications
Highest qualification: University
- Pharmacist background
- Solid marketing experience in the pharmaceutical sector
- Successful record of contribution and/or P&L responsibility
- Strong communication and interpersonal skills.
- Ability to lead through influencing cross-functional and senior management to impact decision -making.
- Experience in the specialty fields like oncology, immunology, hematology and cardiovascular will be an added advantage