TA and brand strategy, incl. Strat Plan, IPS and brand team management
TA and brand operations, incl. Operational plan, brand team management and marketing and field force execution
Fully accountable for the assigned brand(s) and deliver all programs related to optimize return to Novartis: promotion, FF detailing, promotional materials, symposium
Lead the development of customer insights through appropriate techniques/tools, ex. Advisory Board, Market Research by understanding disease and market dynamics. Understand and use marketing principles and processes to deliver to customer needs.
Proactively develop or lead the development of marketing and promotional mix to meet brand objectives and customer needs.
Ensure that operational plans are created and delivered in the way which appropriate to the assigned brands’ life cycle to optimize return for Novartis.
Ensure proper brand finance and budget management, including appropriate management of A&P budget and inventory forecast in line with local distributor.
Monitor business performance and external environment. Ensure that corrective action is delivered to achieve business objectives.
Qualifications
Pharmacist background
Solid marketing experience in the pharmaceutical sector
Successful record of contribution and/or P&L responsibility
Strong communication and interpersonal skills.
Ability to lead through influencing cross-functional and senior management to impact decision -making.
Experience in the specialty fields like oncology, immunology, hematology and cardiovascular will be an added advantage
