Director, Regional Marketing

Description

• Identify, profile, cultivate and maintain long-term partnerships with National OLs/Regional OLs/Emerging leaders within the Hematology community
• Developing regional OL strategies and effectively communicating those plans with cross-functional partners to ensure enterprise-wide transparency, collaboration, and alignment with a ONE Kite approach
• Interact with OLs to solicit insights and develop advocacy aligned to commercial and marketing strategy and messaging, measured through sentiment analysis
• Engage in on-label conversations on topics such as disease diagnosis & treatment, referral dynamics, product positioning, and opportunities for Kite to win
• Plan and execute OL interactions and executive encounters at local, regional and national conferences, field visits, and other venues as directed
• Serve as a single point-of-contact to resolve commercial OL issues
• Work closely and collaboratively with cross-functional partners (e.g. sales, marketing), to maintain OL coordination, but also to manage role clarity among the expertise areas for an enhanced OL and Kite experience
  Market Insights & Collaboration
  
  
  • Utilize insights from opinion leaders (OLs) and competitive intelligence to shape and enhance brand strategies and tactical activities
  • Identify market gaps, anticipate competitor actions, and drive informed strategic planning to ensure market positioning and sustained growth
  • Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards
  • Identify, align and recruit appropriate HCP/OL consultants to meet the needs of marketing and achieve aligned-upon KPIs for each project

Qualifications

Bachelor's Degree and Twelve Years’ Experience

OR

Masters' Degree and Ten Years’ Experience
OR
PhD and Eight Years’ Experience

Preferred Qualifications:

• 12+ years of pharmaceutical / biotech industry experience, including prior sales experience in hematology / oncology
• 2+ years of pharmaceutical / biotech industry people leadership experience
• Thorough understanding of the hematology / oncology clinical landscape, ideally with prior experience in cell therapy or stem cell transplant
• Excellent interpersonal skills and a demonstrated ability to cultivate relationships with oncology and cell therapy opinion leaders
• Willingness and aptitude to stay on the cutting edge of data readouts and communicate implications to Kite
• Strong ability to work cross-functionally in a dynamic, fast paced environment
• Excellent verbal / written communication skills
• Prior leadership experience preferred