Sales & Marketing Alignment: Ensure marketing strategies are closely aligned with sales objectives, continuously tracking performance and campaign impact to drive measurable business outcomes.
Stakeholder Collaboration: Partner with the sales team to co-define objectives, targets, and success metrics, ensuring marketing efforts directly support commercial goals.
End-to-End Campaign Leadership: Drive the design, execution, and optimization of fullfunnel, cross-functional GTM campaigns in collaboration with Integrated Marketing.
Strategic Planning: Support sales teams in shaping quarterly and half-year strategic priorities, focusing on high-impact opportunities that align with business goals.
Sales Enablement: Equip sales teams with compelling content, competitive insights, product messaging, and objection-handling strategies to enhance customer engagement and sales performance. Provide ongoing training to strengthen expertise.
Market & Customer Insights: Represent the voice of the market, providing critical insights to Solutions Marketing to influence the product roadmap and regional strategies.
Customer Feedback Loop: Act as a bridge between customers and internal teams, ensuring that real-world market feedback refines value propositions and solution messaging.
Qualifications
Degree qualification in either a Marketing, Health or Business discipline
Minimum 5 to 10 years’ experience in marketing
Experience in Marketing (especially digital), Product Management and/or business development
Experience in the medical device and/or respiratory industry is preferred
Experience and understanding of Sleep and/or Respiratory Care industry and care pathways in Poland is an advantage
Excellent Polish communication skills both written and oral.
Fluent in English language.
Excellent analytical skills, judgement, and problem-solving skills.
Innovative in the design of solution-based strategies and tactics.
Determined, results-focused, self-motivated and team player.
Highly ethical and acts with the utmost integrity.
Passionate about marketing
Excellent planning, organizational and prioritization skills.
Ability to use customer back thinking and SPIN approach into daily execution of strategy, projects and communication
Ability to lead others and develop strong cross-functional internal relationships at all levels.
Ability to manage external customer relationships and engagement.
Highly adaptable to meet the changing needs of a dynamic business environment
