Planning and Analysis:
- Maintain and analyze product forecasts, including inventory levels to ensure supply chain efficiency.
- Develop and implement product launch strategies tailored to the local market needs, incorporating insights from market analysis.
- Develop competitive strategies, including product analysis and pricing strategies, to strengthen BSC’s market positioning, profitability, and competitive advantages.
- Provide insights into market potential and assist in the development of strategic planning.
- Track financial performance and develop action plans to meet revenue objectives.
Market Development
- Develop and execute local market strategies to identify clinical and market trends.
- Create and manage physician training programs, aligning with strategic marketing plans to enhance product understanding and adoption.
- Develop creative marketing approaches for both existing and new products to increase market penetration and customer engagement.
- Assist in creating product, procedure reimbursement strategies.
Product / Market Management
- Manage both consumable and capital equipment, ensuring comprehensive market coverage.
- Facilitate physician-to-physician training and develop sales tools to aid in effective sales execution.
- Engage in local sales meetings and participate in major customer events to promote products and gather feedback.
- Develop and implement comprehensive product launch strategies, ensuring successful market entry and sustained growth.
- Coordinate with operations to manage supply chain effectively, including monitoring inventory and planning transitions for new products.
Product Development
- Communicate local market needs to ensure alignment with regional and global marketing strategies.
- Conduct continuous product evaluations and provide feedback to regional teams for product improvement.
Building And Maintaining Relationships
- Establish and maintain relationships with key stakeholders/ KOLs to foster advocacy and gather insightful feedback.
- Develop a responsive support structure for sales representatives and sales management, enhancing communication and responsiveness.
- Coordinate physician symposiums and other engagement events to strengthen professional relationships and promote educational objectives.