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Product Manager

Full-Time Seoul, South Korea
Health & Biotech
Health & Biotech
19 March 2025
Description

Planning and Analysis:

  • Maintain and analyze product forecasts, including inventory levels to ensure supply chain efficiency.
  • Develop and implement product launch strategies tailored to the local market needs, incorporating insights from market analysis.
  • Develop competitive strategies, including product analysis and pricing strategies, to strengthen BSC’s market positioning, profitability, and competitive advantages.
  • Provide insights into market potential and assist in the development of strategic planning.
  • Track financial performance and develop action plans to meet revenue objectives.

Market Development

  • Develop and execute local market strategies to identify clinical and market trends.
  • Create and manage physician training programs, aligning with strategic marketing plans to enhance product understanding and adoption.
  • Develop creative marketing approaches for both existing and new products to increase market penetration and customer engagement.
  • Assist in creating product, procedure reimbursement strategies.

Product / Market Management

  • Manage both consumable and capital equipment, ensuring comprehensive market coverage.
  • Facilitate physician-to-physician training and develop sales tools to aid in effective sales execution.
  • Engage in local sales meetings and participate in major customer events to promote products and gather feedback.
  • Develop and implement comprehensive product launch strategies, ensuring successful market entry and sustained growth.
  • Coordinate with operations to manage supply chain effectively, including monitoring inventory and planning transitions for new products.

Product Development

  • Communicate local market needs to ensure alignment with regional and global marketing strategies.
  • Conduct continuous product evaluations and provide feedback to regional teams for product improvement.

Building And Maintaining Relationships

  • Establish and maintain relationships with key stakeholders/ KOLs to foster advocacy and gather insightful feedback.
  • Develop a responsive support structure for sales representatives and sales management, enhancing communication and responsiveness.
  • Coordinate physician symposiums and other engagement events to strengthen professional relationships and promote educational objectives.
Qualifications
  • Educational Background: Bachelor’s degree or higher in Business Administration, Marketing, or a related field.
  • Industry Experience:
    • Minimum of 8 years of commercial experience (Sales and/or Marketing) within the Medical Devices, Healthcare, or Pharmaceutical industry.
    • Preference for candidates with a strong understanding of industry dynamics, procedures, and physician needs, especially those experienced in the specific product portfolio.
    • Experience in a multinational company is preferred.
  • Strategic Marketing Skills: Proven ability to generate revenue through effective marketing plans, demonstrating a strategic approach to market penetration.
  • Communication and Collaboration: Excellent communication skills required for managing relationships with various stakeholders and promoting a collaborative work environment.
  • Language Skills: Exceptional proficiency in written and verbal English.
  • Adaptability and Management Skills: Capable of thriving in a fast-paced and demanding environment, with excellent multitasking, prioritization, project management, and time management skills.
  • Technical Proficiency: Proficient in Microsoft Office applications (Excel, Word, PowerPoint). Familiarity with contemporary platforms and tools that enhance business productivity and content development would be an advantage.
  • Personal Growth and Ambition: Demonstrates drive and ambition with a commitment to personal and professional growth, aiming for advancement into more senior marketing roles and possessing a strong vision for problem-solving.

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