Drive business growth by increasing adoption of existing products among target audience, and creating awareness and engagement for new products in partnership with Product Marketer and Commercial / Sales team.
Design, execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads. Key responsibilities include:
Orchestrate delivery of campaign plans to ensure alignment with marketing plan
Manage campaign and annual marketing plan calendar & timelines
Manage tactical plans and prioritization through effective project management, ensuring projects meet deadlines and aligned with business goals.
Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities
Aggregate and analyze campaign performance data and report on key performance indicators (KPIs) and insights to drive optimization and maximize campaign effectiveness
Manage third party vendors or in-house channel partners to execute on campaign plan, asset development and delivery
Collaborate with the Product Management and Product Marketing team to understand business goals and strategies, market sizing and product positioning.
Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns
Work across organizational structures, within and beyond the marketing team, partnering with Sales, Medical Affairs, Science and operations to enable on-time and on—target delivery
Develop customer journeys in partnership with Product Management, Product Marketing, Science and Technology, Medical Affairs and Clinical Directors to target the right message to the right audienceat the right time
Enable delivery of the brand experience, voice, and visuals across all marketing channels
Qualifications
8+ years Marketing experience mandatory
Experience in biopharmaceutical segment / expertise in Real-World Data (RWD) business, genomics, or precision medicine is preferred.
Experience working on GTM projects for data-driven products in healthcare.
Experience working in a large global matrix organization, and building relationships with key stakeholders
Bachelor’s degree in a scientific discipline or in Computer Science, AI, Data Science; MBA with a focus on Marketing is a plus.
Domain Expertise: Understanding of marketing data and technology, BioPharma industry, and the broader healthcare ecosystem is preferred.
Understanding how RWD supports clinical trials and drug development is desired.
Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)
In depth knowledge of account-based marketing (ABM)
Deep expertise in channel strategy
Robust understanding of the target audience and the customer journey to enable strategic campaign design
Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM Eg. salesforce) databases are a must.
Strong understanding of the digital marketing technology landscape and best practices desirable
Strong communication, copywriting and editing skills needed
Proven results with marketing program strategy, planning, development, and implementation through omni-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.) In depth knowledge of account-based marketing (ABM), deep expertise in channel strategy and robust understanding of the target audience and the customer journey to enable strategic campaign design. Deep expertise in marketing automation a must.
Highly organized with strong project management and data analysis skills
