Marketing Manager - Genetics

Description

• Drive business growth by increasing adoption of existing products among target audience, and creating awareness and engagement for new products in partnership with Product Marketer and Commercial / Sales team.
• Design, execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads. Key responsibilities include:
• Orchestrate delivery of campaign plans to ensure alignment with marketing plan
• Manage campaign and annual marketing plan calendar & timelines
• Manage tactical plans and prioritization through effective project management, ensuring projects meet deadlines and aligned with business goals.
• Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
• Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities
• Aggregate and analyze campaign performance data and report on key performance indicators (KPIs) and insights to drive optimization and maximize campaign effectiveness
• Manage third party vendors or in-house channel partners to execute on campaign plan, asset development and delivery
• Collaborate with the Product Management and Product Marketing team to understand business goals and strategies, market sizing and product positioning.
• Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns
• Work across organizational structures, within and beyond the marketing team, partnering with Sales, Medical Affairs, Science and operations to enable on-time and on—target delivery
• Develop customer journeys in partnership with Product Management, Product Marketing, Science and Technology, Medical Affairs and Clinical Directors to target the right message to the right audienceat the right time
• Enable delivery of the brand experience, voice, and visuals across all marketing channels

Qualifications

Highest qualification: University

• 8+ years Marketing experience mandatory
• Experience in biopharmaceutical segment / expertise in Real-World Data (RWD) business, genomics, or precision medicine is preferred.
• Experience working on GTM projects for data-driven products in healthcare.
• Experience working in a large global matrix organization, and building relationships with key stakeholders
• Bachelor’s degree in a scientific discipline or in Computer Science, AI, Data Science; MBA with a focus on Marketing is a plus.
• Domain Expertise: Understanding of marketing data and technology, BioPharma industry, and the broader healthcare ecosystem is preferred.
• Understanding how RWD supports clinical trials and drug development is desired.
• Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)
• In depth knowledge of account-based marketing (ABM)
• Deep expertise in channel strategy
• Robust understanding of the target audience and the customer journey to enable strategic campaign design
• Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM Eg. salesforce) databases are a must.
• Strong understanding of the digital marketing technology landscape and best practices desirable
• Strong communication, copywriting and editing skills needed
• Proven results with marketing program strategy, planning, development, and implementation through omni-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.) In depth knowledge of account-based marketing (ABM), deep expertise in channel strategy and robust understanding of the target audience and the customer journey to enable strategic campaign design. Deep expertise in marketing automation a must.
• Highly organized with strong project management and data analysis skills
• Effective communicator
• Open to working across time zones