Provide regional brand expertise by maintaining in-depth knowledge of the therapy area and brand; is considered an internal regional expert on the relevant therapy areas.
Able to make clear strategic choices within and beyond brand planning, then develop & articulate region wide tactical approaches to subsequently implement to drive brand adoption.
Able to pitch strategic choices, implications and recommendations to senior leadership in a clear and compelling manner.
Seek and retain up to date working knowledge of competitive environment and implications for Jazz Demonstrate Jazz values and acts in line with a clear team charter, their own role and responsibilities and embrace ownership & accountability for their projects. Advises Regional Brand Lead on any recommendations to adjust team working process/governance as and when needed to best fit the needs of the brand and regional business model.
Respectfully drive cross-functional collaboration to ensure seamless execution of brand plans to time and budget commitments.
Accountable for creating a positive brand experience for customers leading to the desired change in customer brand perception and behavior over time.
Be an exceptional collaborator with country brand teams to build relationships, trust and two-way communication to ensure optimal support for affiliate brand execution.
Actively seeks and shares customer feedback and market insights with regional marketing peers and broader cross functional team to enable improved customer and patient focus.
Seeks to identify best practice from within the broader Jazz organization, affiliate and partner level that could be adopted within planning to enhance patient uptake or market impact.
Consistently demonstrate a positive, collaborative attitude that exemplifies ownership of business, teamwork with peers, and is respectful of supervisors, peers and customers alike.
Active part of Integrated Brand Planning team for the 3 year regional plan & proactive collaboration with US regional peers.
Clear ability to analyze & integrate multiple perspectives, manage difficult tradeoffs, and clearly communicate resulting brand strategy, initiatives, decisions, and priorities.
Measure success against desired outcomes / results and track performance for effectiveness of their area of brand plan responsibility and works with team to iterate or adjust plans as a result of learnings gained.
Build collaborative relationships with key opinion leaders and relevant medical societies.
At all times act within the letter and spirit of the internal and external codes of conduct and compliance frameworks within which we operate.
Act as an ambassador for JAZZ Pharmaceuticals following our mission of improving patients’ lives by living our core values of integrity, passion, collaboration, innovation and the pursuit of excellence.
Qualifications
Bachelor’s degree (or equivalent) required as a minimum, ideally in life/medical sciences or business.
Significant marketing experience in the pharma/biotech industry.
Proven experience as a successful, decisive leader in both strategic & operational cross-functional environments and in delivering brand success.
