Develop and execute business plan for Shingrix in clinic channel, through a deep understanding of the customer/consumer needs and the market dynamics
Analyze market data and define the sales forecasts & demand plan
Have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome and manages A&P budget accordingly
Identify and monitor metrics to assess performance and execution of critical activities.
Understand the external context and closely interact with key external stakeholders in order to identify and execute plans
Interact closely with sales force to ensure clear understanding and implementation of marketing plans
Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs
Support and closely work together with Alliance team to collaborate with external third partners
Lead multi-channel including digital channel Management
Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards
Qualifications
5+ year over of marketing related experience in pharma industry
Ability to conceive, develop, and execute multi-dimensional marketing and/or business plans
Ability to work in a complex environment
Good analytical skills
Excellent communication skills in English (written & verbal), with the ability to communicate and present effectively to groups
