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Vaccine Brand Manager

Full-Time Seoul, South Korea
Health & Biotech
Health & Biotech
30 January 2025
Description
  • Develop and execute business plan for Shingrix in clinic channel, through a deep understanding of the customer/consumer needs and the market dynamics
  • Analyze market data and define the sales forecasts & demand plan
  • Have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome and manages A&P budget accordingly
  • Identify and monitor metrics to assess performance and execution of critical activities.
  • Understand the external context and closely interact with key external stakeholders in order to identify and execute plans
  • Interact closely with sales force to ensure clear understanding and implementation of marketing plans
  • Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs
  • Support and closely work together with Alliance team to collaborate with external third partners
  • Lead multi-channel including digital channel Management
  • Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards
Qualifications
  • 5+ year over of marketing related experience in pharma industry
  • Ability to conceive, develop, and execute multi-dimensional marketing and/or business plans
  • Ability to work in a complex environment
  • Good analytical skills
  • Excellent communication skills in English (written & verbal), with the ability to communicate and present effectively to groups
  • Teamworking and Communication Skills

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