Demand generation is the primary responsibility of this role by engaging with healthcare providers (including internal treating physicians, internal referring physicians, and key community physicians) on the benefits of Kite CAR T as a treatment path versus other treatment options for appropriate patients.
Drives day to day demand generation activities including providing consistent coverage, meeting frequency target, and achieving overall sales goals.
Identifies and maps out patient referral pathways within the hematology networks in the assigned territory and facilitating patient access to treatment within the ATC and/or referral network.
Articulates target patient profile and provides product education to drive demand for Kite CAR T therapies to physicians within the ATC and surrounding network(s). Differentiate Yescarta/Tecartus versus alternative options through approved messaging.
Develops, maintains, and monitors sales progress and action plans by leveraging available tools, as well as making adjustments as needed, to achieve sales targets and related KPIs in assigned territory.
Educates and ensures ATC comfort with CAR T process to avoid barriers in utilization.
Helps Key Account Director educate customers at treatment center on CAR T access / reimbursement protocols across insurance types as needed.
Records field activities in CRM.
Supports promotional activities such as peer-to-peer speaker programs, represents company and brand at professional scientific events, and promotes company products as well as invite customers to speaker programs, peer-to-peer discussions, and other relevant unbranded and branded events.
Qualifications
Navigates complex account environment and understand the needs/issues of various stakeholders at all levels within the account.
Improves and develops professional relationships within targeted academic hospitals to ensure the successful introduction and use of Kite products.
Collaborates and helps prioritize Key Account Director efforts supporting ATC demand enablement. This can include creating and executing account plans, and commercial strategy within the territory to help grow class and brand share. Ensure the Account Plans align to local strategic pillars and key priorities for Cell Therapy as well as accounts for the local dynamics of the territory.
Facilitates and provides timely feedback to appropriate teams and management regarding account business trends, changes in the therapeutic landscape, industry issues and business opportunities.
Collaborates and develops effective relationships with the ATC’s HQ, Medical teams, treaters, referrers, and key decision makers / influencers.
Gathers and shares customer insights, providing timely follow-up on commitments and requests.
Assists in the identification and resolution of issues and opportunities.
Manages ongoing compliance-related activities at the ATC (e.g., REMS Program, periodic audits) once the ATC is operational and work with the ATC Onboarding Director for site authorization.
Identifies and maps patient referral pathways within the hematology networks in your territory and facilitate patient access to treatment.
Provides support as needed to the Kite Konnect Case Managers who will lead individual patient case management and process support. Examples include:
Educate on patient registration process (Kite Konnect) and any other administrative steps required for registration.
Improve awareness of patient and caregiver travel and lodging support.
Support office staff with specific reimbursement patient case resolution.
CAR-T Process Support:
Maintains visibility over the entirety of the patient journey.
Manages incoming patient to ATC to ensure treatment team is prepped.
In collaboration with HQ and Medical teams, ensures successful coordination of cell journey and patient access, utilizing patient health information (PHI) when needed.
Works with Kite Konnect Case Manager and Medical to communicate with appropriate parties when and if any disruption in a patient-specific cell therapy journey occurs.
Manages and addresses cancelations as needed, especially those occurring pre-apheresis.
Legal/Regulatory/Other Responsibilities:
Advises ATC Onboarding Director when onboarding new ATC sites, assist in authorizing new FACT and non-FACT treatment centers as needed.
Supports customer awareness of the CAR T Process, available patient support, and the ATC Expansion, and 3rd Party Payor Access as needed.
In coordination with Case Manager, works with treatment physicians, administrative staff, and other staff.
Operate in compliance with all laws, regulations and policies always and protects personal identifier data of patients.
