To lead agile local teams to focus on co-creation of brand strategy
To identify opportunities for expanded access and convert into customer-centric business proposals and ultimately implementation
To identify the most effective market segments to promote products, the most promising target
To study medical and marketing information on products of the company to define their benefits, market share, positioning relatively to target groups of competitors, marketing promotion strategy in accordance to defined target groups.
To plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget.
To plan the supply and demand for products within the area of responsibility, create cycle plans, implementation and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan).
To develop and organize events, create the planned level of distribution and systematic implementation of new products.
To liaise with Global and other region partners to ensure best practices are known and adopted within region
To lead discussions, develop relationships and influence key external stakeholders
Qualifications
Minimum 4 years of marketing experience in pharmaceutical industry
Expert negotiation & problem-solving skills with strategical mind-set
Agility and flexibility to quickly make changes by understanding the unmet needs of the changing internal and external environment
Self-motivated in the design and execution of new projects
